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International Competition ‘ISPO BRANDNEW’ Results

Dear colleagues and friends, we are happy to announce that won first prize in the category ‘Hardware winter’ of the prestigious international competition ISPO BRANDNEW. We were given this award for our latest innovation - carbon ice axe IDOL (IR0640) for ski tourers, free riders and climbers, which is  currently the world’s lightest (only 188 grams) ice axe in class ‘B’. It is a great honour for our company to have taken part in this competition and won.

ISPO Munich show is the  world’s largest event in the sporting goods industry.  innovative products and brands are exhibited at the show , and it is the presentation platform for more than 100 professionals. Brands, trademarks and companies which are four years old or younger can apply to participate in the world’s largest start-up competition. Our Company, after achieving great success with the ice-axe ‘IDOL’ at the OutDoor-2014 in Germany, took a decision to enter the ISPO BRANDNEW competition. The tool was highly appreciated for its quality and functionality, and it was awarded the first prize in the category ‘Hardware winter’. Ice Rock has become the first Russian company ever to win this competition. Now we have great expectations of our trip to Munich in February 2015, where we plan to exhibit together with the other winners.

We would be more than happy to welcome you at our exhibition stand.  Please visit our website for any further information. 

See the link for the detailed information about the competition: http://brandnew.ispo.com/en/Winners-Finalists/ISPO-MUNICH-2015/Winner/

An ice-axe IDOL with its ‘older brother’ ice-tool ASPEED